Real Estate Auction Marketing Advantage for Sellers and Buyers

On the market for months or SOLD in 15 minutes

Why Sell Real Estate at Auction?

A Father Time Real Estate Auction is a marketing strategy to get your property sold. In a buyer's market a Real Estate Auction is the most powerful marketing tool to create sold action on a property.

An Auction should be a Sellers' first choice, not a last resort

There is no better way to bring buyers to the market place or draw attention to your property. 

The Seller Benefits

  • Seller may not pay or may share in the broker commission at auction-as this is covered with a “buyer’s premium"
  • Sell at full market value through competitive bidding, no limit on the sales price
  • Quick Sale in as little as 30 days by establishing an exact sell date
  • Quick disposal eliminates long-term carrying costs, including taxes & maintenance
  • Seller Controls the Sale - No "seller concessions"
  • An Auction is Clean. Property is sold "as-is", "where is" with no contingencies
  • Creates competition among buyers - auction price can exceed the price of a negotiated sale
  • Buyers are prepared to Buy they have pre-qualified financing
  • An auction generates excitement and heightens buyer interest
  • Brings interested buyers to a point of decision - they must act now or lose an opportunity to purchase
  • Buyer Competition-The property is bid up in modest increments
  • Assurance that property will be sold for true market value
  • Saves Time--Eliminates numerous and unscheduled showings
  • Ensures an aggressive marketing program that increases interest and visibility
  • Once the auction-marketing program begins, sales on competitive properties that are for sale in the area are virtually eliminated until the auction sale is completed.
  • The Seller actively participates in the sale process
  • The Auction takes the seller out of the negotiation process
    • Benefits to the Buyers
    • Buyers know they are competing fairly and on the same terms as all other buyers
    • Smart investments are made as properties are usually purchased at fair market value through competitive bidding
    • The buyer knows the seller is committed to sell
    • Purchasing and closing dates are known
    • Buyers determine the purchase price
    • Long negotiation periods are eliminated
    • Buyers receive a comprehensive information package on the property in order to do due diligence